Longhorn Confinements has been building trusted ag facilities for over four decades. Now they’re bringing that same long-game mindset to digital marketing. From shop-floor humor to trade show email capture, see how a legacy brand is setting the stage for the next 40 years.

Search is changing fast—and ChatGPT is leading the charge. This blog breaks down what ChatGPT SEO really is, why Olivet.edu is showing up, and how your brand can do the same.

Most people assume higher Google rankings lead to more sales—but what if you’re showing up for the wrong searches? That’s exactly what happened to Olivet Nazarene University’s Driver Education Endorsement program. When traffic spiked but applications dropped, we traced the issue to a subtle shift in keywords. Here’s how we fixed it—and what it taught us about why more traffic isn’t always better.