The 90’s Video Game that Proves Waiting to Publish Social Content Kills Your Business

Marketers love shiny objects. TikTok dances, new AI tools, interactive widgets—every week there’s something we’re “supposed” to do. And just like that, teams delay publishing real content because they want to bolt on one more feature.

This mindset reminds me of one of gaming’s most infamous disasters: Duke Nukem Forever.

Back in the ’90s, Duke Nukem was a smash hit. The studio immediately promised a sequel. But instead of shipping it, they spent 14 years chasing the next new thing—switching game engines, adding snow effects, redoing graphics every time competitors released something shinierdualshockers.com. When it finally launched in 2011, the market had moved on. Nobody cared.

That’s exactly what happens to your brand when you delay publishing.

Every month you wait because you want to “get it just right,” you’re losing relevance. Meanwhile, your competitors who simply show up with consistent, helpful content are staying top of mind with your customers.

The truth is, you don’t need to reinvent the wheel. You just need to answer the questions your audience is already asking. Keyword research is the shortcut. Tools like Google Keyword Planner and Ahrefs show you what your customers are typing into search bars todayrewriterapp.com. Align your content with that demand and you’ll stay relevant.

I built an AI-driven system that creates over 100 pieces of content a month by starting with Google keyword data. It works because it’s not chasing hype; it’s giving people the answers they’re already looking for.

Don’t Duke Nukem your brand. Don’t disappear for years waiting for the perfect trend. Publish consistently. Be helpful. Stay in the game.