Stop Posting Social Media Slop. You Deserve Better.

Stop Posting Social Media Slop. You Deserve Better.

Ever seen a brand post a photo of a tree with the caption:

“We care about nature. Who loves big trees?”

That’s AI slop. And it's killing your brand slowly.

Sure, it might get a couple likes. But does it make people care about your mission? Will they remember you a week from now? Doubt it.

Build a Real Audience, Not Just Engagement Sugar Highs

In B2B (and nonprofit) marketing, most of your followers don’t need to be wowed. They need to know you’re smart, helpful, and reliable.

When you focus on daily social content, think of it like healthy eating—not Red Bull and Skittles.

If you’re an expert, show it. Post consistently. Write like a human. Don’t chase trends. Just be there, ready to guide the people you're trying to help.

Skits Are Great—If You Have a Writers' Room

Everyone wants to go viral. But remember: Andrew Schulz, one of the biggest comedy podcasters, has a whole team behind him. If you’re a two-person marketing department—or a solo founder—don’t try to out-funny professional comedians.

Instead, be useful. Answer questions. Talk about common problems. Be the business version of a good neighbor.

And if you need someone to handle the strategy, writing, scheduling, or execution? That's where Manx comes in.

Let’s stop posting slop. Let’s post with purpose. Shoot me a message—wherever you’re reading this.