Do You Really Have to Post 3x a Day? (Yes—And Here's Why)
“How often should you post on social media?”
It’s one of the top questions I get from businesses, solopreneurs, and nonprofits. Whether you're managing a company page, running a solo brand, or juggling multiple roles, figuring out how often to post on social media for business can feel overwhelming.
One of my clients asked the question nobody wants to ask:
“Do we really have to post this often?”
Short answer: Yep.
Long answer: Not the way you think.
In the mid-to-late 2010’s, brands could win with just a few polished posts a month. That was the era of the highly curated feed. But now? Everything moves faster. The feed is noisier.
Casual and quick content performs better than ultra-produced video most of the time.
Quantity Without Losing Quality
If you're wondering how often your business should post on social media, the answer depends on your goals—but the trend is clear. Businesses that post consistently (2–3 times per day across platforms) see better engagement. That’s true whether you’re a solopreneur on Instagram or a nonprofit on Facebook and LinkedIn.
Here’s what that looks like in the real world. One of my nonprofit clients pushed 125 pieces of content in one month—and yes, they saw results. That included:
Daily social media across 3-4 platforms
Multiple emails
Text messages
And short videos
They didn’t spam people—they just had something useful to say every day.
Now, most teams panic when they hear that. “We’re not that creative!” Good news: you don’t have to be.
You just need to be helpful and consistent. That’s especially true in B2B marketing. If you’re selling real estate, running an educational institution, or leading a nonprofit, you don’t need a TikTok dance. You need solid answers to the questions your audience already has.
You don’t have to be a full-time social media manager to stay active. But if you’re asking, how often should my company post on social media in 2025?—the answer is: more often than you think, with a clear plan behind every post.
Stop Staring at the Whiteboard
If you’re overwhelmed by content planning, start with this:
What are people Googling in your space?
That’s your starting point. Use trends and search data to guide your posts. If you don’t have the tools—or the time—we do. This is what Manx Agency does every day.
Let’s make posting feel doable again. You bring your subject matter expertise. We’ll help get it out into the world.
