Our Team

Seth

Seth Tower Hurd started his journey into media as a teenager, quickly ascending the ranks serving on-camera for an Emmy-wining TV series, Chicago radio morning show host and journalist read by millions. These opportunities offered up invaluable lessons on how to package a message to resonate with an audience.

After exiting media, Seth cut his teeth in the venture-backed startup scene in Chicago, providing everything from podcast consulting services that led to 1M total downloads within 12 months, to PR resulting in earned media in CNN, Fox News, USA Today, Fox Sports, Yahoo, Sports Illustrated and every major TV, talk radio and newspaper outlet in the Chicago market.

Most recently, Seth led Marketing for a holdings company in the uber-competitive markets of Commercial Real Estate, Private Equity, Architecture and Construction, overseeing Communications for millions of dollars of transactions and hundreds of commercial tenants.

AARON

Seth Tower Hurd started his journey into media as a teenager, quickly ascending the ranks serving on-camera for an Emmy-wining TV series, Chicago radio morning show host and journalist read by millions. These opportunities offered up invaluable lessons on how to package a message to resonate with an audience.

After exiting media, Seth cut his teeth in the venture-backed startup scene in Chicago, providing everything from podcast consulting services that led to 1M total downloads within 12 months, to PR resulting in earned media in CNN, Fox News, USA Today, Fox Sports, Yahoo, Sports Illustrated and every major TV, talk radio and newspaper outlet in the Chicago market.

Most recently, Seth led Marketing for a holdings company in the uber-competitive markets of Commercial Real Estate, Private Equity, Architecture and Construction, overseeing Communications for millions of dollars of transactions and hundreds of commercial tenants.

Before Alli jumped on the Optimized Executive Podcast with Seth, she was the only trainer