get LARGE COMPANY profits via google & social Media
(ON A small company budget)
Most small to medium sized business owners know they need more content on google & social media but find the grind of a content creation to be backbreaking.
But there is a better way…
stop operating on “difficult mode.”
Unless you’re a major corporate exec with an army of personal assistants, it’s difficult to hit the “ideal content schedule” for your organization with limited staffing, including:
Daily stories and Reels on Facebook & Instagram
email list growth
local discoverability on TikTok (yes, that’s a thing, you should be paying attention)
Enough written content for Twitter to make a splash
YouTube clips that reach potential voters.
This work, done by hand, is MULTIPLE full time jobs. And that’s before factoring in hashtag and keyword research for YouTube, comment moderation and writing news updates and blogs.
But with the right tools, your campaign can replace 20-30 hours of labor per week, with just a few hundred dollars in software per year, freeing your staff up to serve for other creative efforts and to focus on your ground game.
YOUR UNTAPPED ADVANGATE
Although we don’t often notice, small-to-medium sized businesses have a MAJOR advantage over other kinds of corporations and nonprofits, because you probably got INTO business, in part, because you’re an expert in your field.
By starting a weekly podcast or recurring video series nearly all of your social media, email and content needs without using real people to write, edit, render video or program.
But it’s not QUITE as simple as just telling ChatGPT “make me stuff that makes me money.” However, with the right workflow, nearly anyone on staff (or a couple of higher level volunteers) can generate most of your company’s communication materials without ANY skills in video editing or writing.
Every area of your business will benefit when the communications “busywork” gets done via machine learning rather than repetitive tasks no one loved doing in the first place!
LEVERAGING “ALGORYTHMIC OUTREACH”
For generations, small business has been a “hand-to-hand” activity. You shake a hand, win a customer, and just hope that person catches the vision enough to spread the word.
In the mid-2000’s, the game changed, with most “product evangelism” happening online.
But in 2024, the tech has transformed once again, allowing you to reach reach people in your community who haven’t even heard of your name (yet) or knowing anyone who has. Social media companies need content to keep users tuned in—and thanks to Facebook and Instagram Reels, YouTube Shorts and TikTok, much of what users consume these days are from accounts they don’t follow.
When you learn to build content for the algorithm, your efforts will be exponentially multiplied!
Meet your digital guide
Growing up in a family-run small town retail shop, you might say business growth in Seth Tower Hurd’s DNA.
Seth started his journey into media as a teenager, quickly ascending the ranks serving on-camera for an Emmy-wining TV series, Chicago radio morning show host and journalist read by millions. These opportunities offered up invaluable lessons on how to package a message to resonate with an audience.
Later, Seth held various roles in the red-hot Chicago startup scene in the 2010’s, where he learned just how fast growth can come from the right combination of tech.
Most recently, Seth led Marketing for a holdings company in the uber-competitive markets of Commercial Real Estate, Private Equity, Architecture and Construction, overseeing Communications for millions of dollars of transactions and hundreds of commercial tenants.
In 2023, Seth launched Manx Solutions to combine AI, PR, ghostwriting and content creation services to help organizations grow exponentially.
