ai to transform your church comms.
Save 20-30 hours of labor per week by learning the right AI Workflow.
communications is one of the most difficult aspects of any church’s ministry. i would know—I ran comms for one of the largest megachurches in chicago.
But things are about to get easier (and cheaper).
stop operating on “difficult mode.”
For years, church communications have been brutally difficult, due to the demands to meet both internal and external needs with limited staffing, including:
announcements
sermon clips for social media
outreach materials for the community
email newsletter
news updates for the site
This work, done by hand, is a full time job. And that’s before factoring in the needs of individual departments, like kids and missions, for Communication materials.
But with the right tools, your church can replace 20-30 hours of labor per week, with just a few hundred dollars in software per year, freeing your staff up to serve other areas of the ministry.
YOUR UNTAPPED ADVANtagE
Although we don’t often notice, churches have a huge advantage in content creation over corporations, because every single week there’s fresh material to work with.
The weekly sermon, and other easily captured video opportunities, can create nearly all of your social media, email and content needs without using real people to write, edit, render video or program.
But it’s not QUITE as simple as just telling ChatGPT “run my church marketing.” However, with the right workflow, nearly anyone on staff (or a couple of higher level volunteers) can generate most of your church’s communication materials without ANY skills in video editing or writing.
This means you can free up the time of your creative staff to be just that—creative. Every area of your church will benefit when the communications “busywork” gets done via machine learning rather than repetitive tasks no one loved doing in the first place!
LEVERAGING “ALGORYTHMIC OUTREACH”
You’re likely aware that studies show people are most likely to try out attending church during seasons of change, such as being new to town, after the birth of a child.
Traditionally, churches have relied on their networks of attendees to reach people in transition—through both in-person invites and via sharing content on social media to reach their friends and family.
But there’s a way to reach people in your community who haven’t even heard of your church (yet). Social media companies need content to keep users tuned in—and thanks to Facebook and Instagram Reels, YouTube Shorts and TikTok, much of what users consume these days are from accounts they don’t follow.
Meet your digital guide
Seth Tower Hurd started his journey into media as a teenager, quickly ascending the ranks serving on-camera for an Emmy-wining TV series, Chicago radio morning show host and journalist read by millions. These opportunities offered up invaluable lessons on how to package a message to resonate with an audience.
Later, Seth served as the Communications Director for one of the largest megachurches in Chicagoland, leading a team to meet the needs of more than 12,000 attendees and 100+ pastors and staff members.
Most recently, Seth led Marketing for a holdings company in the uber-competitive markets of Commercial Real Estate, Private Equity, Architecture and Construction, overseeing Communications for millions of dollars of transactions and hundreds of commercial tenants.
A descendent of America’s greatest hymnwriter (William Bradbury—”Just As I Am,” “Jesus Loves Me,” Sweet Hour of Prayer”) Seth is excited to help you expand your church outreach and Evangelism…while also saving significant time and money.
