AN AI Driven Content System To deliver results at the ballot.
(Even on a budget)
Most candidates seek office for the public good, only to find the grind of a campaign to be backbreaking.
Often, as election day grows closer, social media, email and digital communication suffer as candidates focus on live events.
But there is a better way…
stop operating on “difficult mode.”
If you’re running an office that doesn’t come with a lifetime Secret Service detail, it can feel impossible to keep up with the “ideal content schedule” with limited staffing, including:
Daily stories and Reels on Facebook & Instagram
email list growth
local discoverability on TikTok (yes, that’s a thing, you should be paying attention)
Enough written content for Twitter to make a splash
YouTube clips that reach potential voters.
This work, done by hand, is MULTIPLE full time jobs. And that’s before factoring in hashtag and keyword research for YouTube, comment moderation and writing news updates and blogs.
But with the right tools, your campaign can replace 20-30 hours of labor per week, with just a few hundred dollars in software per year, freeing your staff up to serve for other creative efforts and to focus on your ground game.
YOUR UNTAPPED ADVANGATE
Although we don’t often notice, political campaigns have a MAJOR advantage over other kinds of corporations and nonprofits, because you probably got INTO politics, in part, because you’re good at talking.
By starting a weekly podcast or recurring video series nearly all of your social media, email and content needs without using real people to write, edit, render video or program.
But it’s not QUITE as simple as just telling ChatGPT “get me elected.” However, with the right workflow, nearly anyone on staff (or a couple of higher level volunteers) can generate most of your campaign’s communication materials without ANY skills in video editing or writing.
This means you can free up the time of your creative staff to be just that—creative. Every area of your campaign will benefit when the communications “busywork” gets done via machine learning rather than repetitive tasks no one loved doing in the first place!
LEVERAGING “ALGORYTHMIC OUTREACH”
For generations, seeking political office has been a “hand-to-hand” activity. You shake a hand, change a mind, and just hope that person catches the vision enough to spread the word.
In the mid-2000’s, the game changed, with most “campaign evangelism” happening online.
But in 2024, the tech has transformed once again, allowing you to reach reach people in your community who haven’t even heard of your name (yet) or knowing anyone who has. Social media companies need content to keep users tuned in—and thanks to Facebook and Instagram Reels, YouTube Shorts and TikTok, much of what users consume these days are from accounts they don’t follow.
When you learn to build content for the algorithm, your efforts will be exponentially multiplied!
Meet your digital guide
As the direct descendent of an Abraham Lincoln campaign manager, you might say election victories are quite literally in Seth Tower Hurd’s DNA.
Seth tarted his journey into media as a teenager, quickly ascending the ranks serving on-camera for an Emmy-wining TV series, Chicago radio morning show host and journalist read by millions. These opportunities offered up invaluable lessons on how to package a message to resonate with an audience.
Later, Seth held various roles in the red-hot Chicago startup scene in the 2010’s, where he learned just how fast growth can come from the right combination of tech.
Most recently, Seth led Marketing for a holdings company in the uber-competitive markets of Commercial Real Estate, Private Equity, Architecture and Construction, overseeing Communications for millions of dollars of transactions and hundreds of commercial tenants.
In 2023, Seth launched Manx Solutions to combine AI, PR, ghostwriting and content creation services to help organizations grow exponentially.
